MCAD MFA

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Liyuan Tong ’14, Graphic Design

April 17, 2014

Typographic form is the most fundamental element of graphic design; it shows the beauty of graphic design in the most direct way. Graphic design is most often performed on a two-dimensional plane, it is narrower if we compare it to the three or four dimensions of space. Accordingly, typographic form needs to be recognized as a superior element of expression and tension.

My work is involved in exploring the typographic forms in space, which means integrating and balancing the cohesive forms of the abstract and the concrete, the three-dimensional space and two-dimensional surface, the monochrome and polychrome, and the object as a digital form.

The physical process of making the work reflects my dimensional thinking of graphic design as an anamorphic art. I intend to use the language of printmaking to address the sense of hand-made typographic forms instead of digital typographic forms.

I’m deeply influenced by El Lissitzky’s work of the “Proun” room of 1923. He was one of the first modern artists to experiment with the viewer as an integral part of a work of art. Lissitzky translated his geometric Proun compositions into a room-size environments. He intended the wall-size abstractions to engulf visitors and allow them to feel as if they were floating in space.

For any kind of object, as long as there is an objective reason for its existence, then it itself creates a sense of space, in graphic design. Space can be affected by visual, by mental, by light and shadow, and through the psychological comprehension of those elements. The aesthetic of the typographic form also needs to be considered carefully, consciously thinking, and constantly testing its efficacy in order to arrive at that most appropriate point of balance, proportion and color. Thus, changing the audience’s perception, their brains will rethink this space. The audience will be allowed to immerse themselves into a space, so they are changed through the whole experience of this psychological process. I am interested in integrating people into the spaces of graphic design and becoming a member within, not just simply seeing it.

Liyuan Tong '14

Liyuan Tong '14

Liyuan Tong '14

Liyuan Tong '14

Liyuan Tong '14

Liyuan Tong '14